Butter Agency approached me with a quick, clearly defined brief: adapt two existing Meta ads for Carl’s Jr. from a 4:5 format to 320 × 320 px for display advertising.

The task was to adapt the layout to a square format while preserving the brand’s strong visual identity. Working with the original artwork and source files, I ensured that the burger, price, logo and tagline remained clear and visually appealing within the limited space.